Frequently Asked Questions
1) What are PermAds?
2) What are PermAds Points (PAP)?
3) Where are PermAds shown?
4) What determines the order PermAds are shown in?
5) How permanent is this really?
6) What types of ads are allowed?
7) Is there any more detailed help on how to set up PermAds?
8) How do referrals work?
9) What are Linked PermAds?
10) What is the Search Rank that is displayed on the Manage PermAds page?
11) What are the details of the limited time FREE offer?

1) What are PermAds?

PermAds are a new way of thinking about web advertising. We asked ourselves "Is web advertising something that every website has to budget for every month?" and we decided the answer was "No". PermAds were born out of this question and a desire to see a revolution take place in the web advertising industry.

For the technical, rather than philosophical, answer, PermAds are permanent advertisements. Advertisers pay for a PermAd and they never have to put any more money in that ad if they don't want to. Advertisers don't pay per-click, per-impression, per-action, or per-anything. The PermAd will permanently be displayed as a search result for an advertiser-selected keyword or keyphrase.

2) What are PermAds Points (PAP)?

PermAds Points are the currency of the PermAds network. Points always cost $1.00 USD each and can be purchased through PayPal, our secure payment processor. PAPs can also be earned free of charge by referring other advertisers to the PermAds network. You may buy as many Points as you like and allocate your Points to as many or as few different PermAds as you like. If you purchase 100 PAP, you can place 100 1-Point ads, a single 100-Point ad, or any combination in between.

PermAds Points are also never "used up" or "spent". They are simply allocated to a particular PermAd. What this means is that you can re-allocate your Points at any time after their purchase. If you advertise different products on a seasonal basis then this means even more savings on your advertising costs.

3) Where are PermAds shown?

PermAds are shown exclusively at our partner search site, NovusSearch. Visitors that search for a word or phrase at NovusSearch will be presented with a list of PermAds matching that word or phrase.

4) What determines the order PermAds are shown in?

Each advertiser allocates a number of PermAds Points to each PermAd. When PermAds are displayed on NovusSearch, they are listed first in order of PermAds Points allocated. In the event of a tie, the PermAds will be listed in the order they were created (i.e. - oldest first).

5) How permanent are PermAds really?

Very permanent.

When you buy PermAds Points you have them FOREVER. We will never remove them from your account. Even when you allocate Points to a particular PermAd, the Points aren't "spent". You can re-allocate Points to different PermAds at any time after the purchase of the Points.

When you place a PermAd it will display on NovusSearch FOREVER. We will never remove your ads (although they may fall in position over time due to other ad sales).

Of course, if due to some unforeseen circumstances PermAds itself has to cease operations, then the ads may be removed, but otherwise we plan on being here with all of your ads for a very LONG time.

6) What types of ads are allowed?

PermAds gives you full control and freedom with your ad as long as what you are advertising is not illegal or fraudulent. PermAds reserves the right to delete any illegal or fraudulent ads at any time at our sole discretion. PermAds Points from ads deleted in this way will be forfeited.

7) Is there any more detailed help on how to set up PermAds?

We are currently working on creating a tutorial that will explain all of the features of the PermAds management tool in detail. In the meantime, feel free to contact us if you have any questions or are confused about any part of the PermAds interface and we will be happy to help you out.

8) How do referrals work?

We want you to help spread the word about PermAds and we are prepared to reward you for doing so. Each advertiser is given a Referral ID. Whenever someone signs up for a new account and specifies your Referral ID their account is permanently tagged as a Referral from your account. What this means is that whenever this new account purchases PermAds Points, you (the referrer) will be given half as many Points totally free as a referral bonus! This also starts a chain reaction where Points you earn through a referral will also benefit the advertiser that referred you in the same way.

To make referrals as simple as possible each advertiser is given a Referral Link. The Referral Link is a special link to the PermAds signup page that includes your Referral ID. You can find your personal Referral Link on your user profile page. You can give this link to other people so that they can easily signup and credit you as a referral.

Now, let's take a look at an example to see how the bonuses work. Let's say Bob signs up for an account. Bob gets Sam to sign up with PermAds and Bob's Referral Link which automatically fills in the "Referred by" field. Bob doesn't receive anything immediately when Sam signs up. However, soon Sam purchases 100 PermAds Points. As soon as that purchase is made, Bob receives 50 PermAds Points free of charge.

Now, Sam likes the idea of this referral plan so he gets Rachel to sign up using Sam's Referral Link. So, now Rachel is a referral of Sam, who is a referral of Bob. Rachel also decides to purchase 100 PermAds Points. Sam is Rachel's immediate referrer and will get a 50 PAP bonus. Then, since Bob is Sam's referrer, Bob will also get a 25 PAP bonus.

There is no limit to how many referrals you can make or how many times you can collect a referral bonus.

9) What are Linked PermAds?

Linked PermAds are useful when you have a single ad that you want to display for multiple search phrases. Each Linked PermAd will display the same Title, URL, and Description but will respond to a different search phrase and will have a different PermAds Points value.

To use Linked PermAds simply click the Create Linked Ad icon beside one of your existing ads. You will then be able to specify a new search phrase and PermAds Points allocation to display your original ad under. Your original ad may sometimes be referred to as the Master PermAd. Note that each Linked PermAd requires its own PermAds Points.

The Title, URL, and Description for Linked PermAds can only be changed by editing the Master PermAd. However, when the Master PermAd is updated, all Linked PermAds are automatically updated as well. Be careful! Deleting a Master PermAd will also delete all PermAds linked to it.

10) What is the Search Rank that is displayed on the Manage PermAds page?

Search Rank signifies the placement your PermAd will have in the search results for your selected search phrase. Search Rank is automatically calculated based on all existing PermAds for your search phrase. Search Rank is always calculated in order of PermAds Points value with the Last Modified date breaking ties. A Search Rank of 1 means that your PermAd will be the first result listed for your search phrase.

Here's a helpful tip if you're looking to optimize your Search Rank. If you specify a search phrase on the Manage PermAds page and uncheck "Limit to My PermAds" you will be able to see everyone else's ads that are competing with yours. Then you can see exactly how much value you need to add to your PermAd in order to achieve your desired Search Rank.

Note that NovusSearch displays 10 results per page. So, if you want to make sure that your ad is on the first page keep your Search Rank at 10 or less.

11) What are the details of the limited time FREE offer?

During this initial launch phase PermAds is offering 5 FREE PermAds Points with all new accounts. You are free to use these PAPs however you see fit and they will never go away. Any PermAds you create using those points are permanent.

However, this is a limited time offer that will only be presented to our first 1000 new accounts. So, be sure to sign up now to take advantage of this deal. Remember, signing up is totally free and carries no risk or obligation.

For those of you wondering "What's the catch?", there isn't one. We are offering free PAPs as an incentive for you to try out the PermAds network. We are confident that you will be pleased with the service and want to purchase additional PAPs at our permanently low price of $1.00 USD each.




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